Pawsitive Cafè is a quirky little gem in the heart of Notting Hill, I was contacted by FormRoom interior design to create a friendly, playful and yet elegant brand identity. We went for tamed tones of blue and orange, to create a playful yet soothing contrast.

The illustrations are simple but full of personality combined with the tone of voice want to evoke the goofy personality of our furry friends, and sometimes their owners.