Fede studied art and advertising, in fact she moved to London with the dream of working as a creative in the Advertising world. However one master degree, 6 internships and 3 creative partnerships later she realised she hated it. She found herself an admin job and kept doodling to keep her sane in the corporate world, turns out by the end of the pandemic she put together a whole portfolio and to escape the incoming faith of having to be in an office 9 hours a day she decided to start stalking people on Linkedin hoping she’ll get freelance a gig somewhere, the clock is ticking, her manager is starting to get pushy, but here it is the first branding gig for a dog café opening in London.

Two years later she never looked back.

Ps: Illustration is definitely her main thing but she’s pretty good at branding and graphic design…check this out!

Skills

Vector illustration, Freehand Digital Illustration, Story Boarding, Illustration for animation, Ai files setup for Ae, Logo Design, Branding Design, Adobe CC, Procreate.