GOOD BOI - brand identity

This is an innovative dog toys brand which is aimed to child-free millennials who would do anything for their pup, ever research for hours what usual dog toys are made of, and oh boy it’s not good news! Good Boi makes their toys out of non-toxic and environmentally conscious materials, which guess what is what all toys should be made of! Using chunky type, a swaggy mascotte, bold colours and simple shapes to make a statement this brand identity aims puts the issue under the spotlight and invites the consumer to do better.